I have written few blogs using concepts of TRIZ, so let me explain what is TRIZ?
It is a problem solving methodology, more below from my earlier post at other place.
How do we look and try to solve our problems?
Generally, it is observed that everyone thinks in his circle of intellectual dominance (emotional, intellectual, social or technical). But when our interest is to find out solution for any problem relating to any particular technical field this becomes rather more obvious and clear that we tend to search into our field of expertise to find a better way or solution for anything. I shall explain this with a joke I heard when I was doing my Engineering:-

Once four Engineers, namely mechanical, Electrical, Chemical and Computer science, were traveling in a car. Suddenly the car stopped and everyone was puzzled. Mechanical Engineer suggested that that there is some problem with the engine. Electrical Engineer suggested that its due to the fault in ignition system. Chemical engineer said “no-no car was making some strange knocking and the problem was with the fuel.” Suddenly the computer science Engineer intervened and said that “I think we need to go out and then come in the car (log out and log in).”

The above joke may give you an idea about the “circle of intellectual dominance” I am talking about, that is everyone tries and looks into his field of expertise for finding solution of any problem.

A new look at same things
This “circle of intellectual dominance” called “Psychological Inertia”, which limits even experts to come up with better perhaps “OBVIOUS”, solutions (in terms of expert of other field) for any particular problem or improvement.
TRIZ provides a big leap for experts to learn to look beyond their area of expertise and get a general look at a problem, find a similar problem in other field and its method of solving the problem then customize the solution according to need. Thus, it gives a generalized method for solving virtually every problem in any field.
TRIZ is a Russian acronym which means “Theory of Inventive Problem Solving”. This concept and theory came in to existence when a Russian Patent Expert Genrich Altshuller and his colleagues studied over 200,000 patents looking for problems and the way they were solved. Of these only a small fraction 40,000 had somewhat inventive solutions; the rest were straight forward improvements. With these studies Alshuller came up with a systematic approach, termed TRIZ. It was a generalized way for finding out solution of any technical difficulty or for any further improvements.

TRIZ concept in nutshell
The method used in solving problems in TRIZ can be summarized in the following points –
1. Identifying the problem or finding out opportunity for improvements in the present product, design etc.
2. Formulating the problem and searching for similar, previously solved problems with an overview to understand the concept of solution.
3. Looking for analogous solution(s) for presently defined problem or conceived improvement.
4. Applying the best identified analogous solution.

Thus, TRIZ gives a general concept, for virtually every field, to find out opportunity and solutions for problems or improvement sought. I myself have played with concepts of TRIZ beyond engineering fields such as social sector innovation, medical field, Travel infrastructure in Mumbai and currently working in management domain specially economics, marketing and finance.

KRD Pravin

Here I am supposed to write about myself. Professionally, I am quite serious and a workaholic; personally I am an individual who enjoys what he does and takes life as it comes. I am passionate about my work and actions and empathetically careful, attached and committed to them. All this makes me a fierce competitive professional and yet a compassionate soul, the Yin and the Yang together. Balancing is the art to be practiced using the middle path. From - http://business2buddha.com/about/


Akshat Gupta · December 28, 2010 at 4:30 am

Psychological Inertia – Is it also related to waking up in morning, brushing up the teeth, going to office, eating 3 times a day and so on ?

yavuz · December 8, 2012 at 6:43 pm

Hi , can you please explain me how can you use triz in social sciences like economics, marketing and finance? Do you have a diagram for these sciences? I mean do you have a proper named matrix for the problems of economics, marketing and/or finance?

Thank you.

    KRD Pravin · December 17, 2012 at 12:03 am

    Hi Yavuz, Generally there are some things available in open web. A couple of things developed by researchers are either in their published books or is their copyright available to them. Based on the real world problem I am sure we can devise solutions using TRIZ. Refer to one of my blog for applying TRIZ in Sales and Channel Management –

    KRD Pravin · December 30, 2012 at 1:42 pm

    Dear Yavur,

    Please read my recent blog on Solving Fiscal Cliff kind of situation using TRIZ.

    Happy reading…

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