Business to the Buddha

Tag: Prof Ram Kumar

  • My Favorite Fictional Character







    Have you ever thought about fiction and reality? Fiction is something untrue, made-up or imaginary. How can I say that the Buddha or Krishna or Jesus was someone who actually walked the face of earth. Is it a possibility that these were imagination of someone? This thought puts me to another thought, what if I myself am is some imagination and a reality is somewhere, something else.

    Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world? Morpheus The Matrix

    What makes something real? Is it because I think, see, feel (perhaps smell or hear) and my mind makes me feel that this is something real because I can sense it? Or something is real because it exist without someone’s ability to sense it or no. Take an example of light – we cannot see light beyond a certain frequency range. Does it make the light non-existent?

    These questions remind me of a very interesting movie – The Matrix.

    “…The Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work… when you go to church… when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth…”

    I have had a couple of Morpheus in my life to teach me. I have written about almost everyone on this blog. I would want to be Morpheus too, for someone or few in future. I love the character of Morpheus from The Matrix the most. Morpheus is a believer, he courageous. The best part is, the kind of confidence Morpheus has in Neo, it makes me feel that I want to be Neo too. Laurence Fishburne played the role so well that I keep on watching his teachings (dialogs) whenever I feel I should. There are a lot of learnings in those dialogs – “Do not think you are, KNOW you are.” I have written on the movie (red pill) earlier too. I was so fascinated with the movie that I used to tell people that I am fine being a spot-boy for the movie – alas I am in India :(. The movie is so philosophical and spiritual to me that I repeatedly watch it.

    Instead of me talking (writing), I would want to share some videos of the movie (Youtube), not sure about the copyright permissions there.

    I see many of my teachers in Morpheus – they are indeed my Favorite (they are real) human beings, this blog post is dedicated to all of them. This was the title of this weeks Friday Loose Bloggers Consortium. Con You can read other LBC bloggers thoughts here – Rummuser and Shackman.

  • Bit of commitment, that’s it!







    For a month I was in a kind of self imposed exile from blogging. I had ideas to write yet as a couple of people earlier suggested, I wont be able to continue blogging with time. I think their ideas ‘kind-of-caught-up’. It is my 100th blog so I was thinking about writing something special and thus waited to write a necklace (blog) having different blogs (as its beads and thread) in the 100th blog.  I’m keeping my idea of connecting my previous blogs in a necklace for future and writing on commitment. It only require small commitment and consistency to do something e.g. blogging.

    Yesterday evening, I was travelling from Nasik to Mumbai. I took a bus and therefore I had a chance to see farm lands, small villages and small water ponds on either side of road. During rainy season we see – at times – naturally created water ponds. It is surprising that in the summers we see acute water shortage. I was wondering about it. Simultaneously, my sister was reading a blog post of Sri Sri Ravi Shankar (Guruji) – Knowledge sheet. Here I am thinking about water-shed project concept and listening to my sister reading – austerity, what Guruji say – “…Austerity is often mistaken to be poverty, self-denial. It is neither. Austerity comes out of maturity. It is a sign of social health.

    Often people who practice austerity are resentful of richness. This is a very pitiable state. Such austerity is not born out of maturity but out of compulsion. The true austerity has tolerance for richness and is never resentful…”

    I see two connections here in my thoughts – commitment and austerity. The “austerity measures” being talked for a long time are not based on “social health” and therefore are opposed – because there would be a handful of people losing their “facilities” for doing service for the society. This austerity has come from compulsion. Isn’t it? There is lake of commitment in the actions of austerity.

    It was true in my not blogging too that I waited to write a very special blog on connecting all dots of my previous thoughts in the line of the concept of my blogging. We observe lack of commitment is the case in water-shed also. I remember my days as a kid in Dhar (MP). There I have faced water shortage problem and I personally used to travel long distance to bring water in summers. When we shifted to Indore I suggested few officials for rainwater harvesting, they did it. In the building where my parents live now, they have done rain water harvesting and that is not rocket science. I was wondering why we all are not doing it? We can fight and die for water but taking a small step is not possible. Why? because it requires “a-bit-of-commitment”.

    I have lost hopes from politicians and therefore not writing about that. Dhar where I used to live as a kid, had a king – King Bhoj – about 1000 years ago. He – unlike our politicians – knew the problem and worked to solve it. There used to be 12 lakes in Dhar, these lakes were connected, water overflow from one would end up collected in another and so on. We – as an Independent Indian – are fighting for “NOT CONNECTING RIVERS”, because it requires a bit of commitment. With Team Anna coming in the front I see a ray of hope that things would fall in place.

    What it requires is a commitment? Take one project complete it, whatever constraints are there resolve them. Next time I would write about commitment and theory of constraints.

  • Theory of constraints






    Prof Moradian taught us concept of the Theory of Constraint. He also suggested us to read a book by Eliyahu Goldratt – The Goal. In the novel, protagonist is struggling with the operational inefficiencies of his plant and therefore facing a constant fear of management decision to close the plant.

    Well, what is this theory of constraints (ToC)? In brief ToC states that “A chain is no stronger than its weakest link”. I was thinking that this concept is applicable to our society too. We are evolving, we are constantly developing some thing or the other, society is a sort of factory. And the concept of the ToC applies equally to our life. Look at it this way if rich becomes richer the poorer would become weaker link of the society. Have you heard that during recession crime rate increases? This is ToC for our society. Lately, lot of demonstrations are happening across world by the title Occupy Wall Street. This is where I think that ToC can be applied in the society.

    I thought about interdependent co-arising and the Theory of Constraints in conjunction. My understanding of interdependent co-arising is that – we are all dependent on each other and for growth of each individual other has to necessarily grows. In other words, if society wants to evolve, everyone in the society has to evolve. The weakest link of the society may hamper the growth of society in total. Here I see a solution to the constraint, perhaps a socialistic one. We as a society have to help each other to grow (strengthen the weakest link), otherwise we would see increasing “Occupy Wall Street” kind of movements or increasing crime rates in future.

    I shared these thoughts with Prof Moradian and he said the idea is good why don’t you think about throughput and operating expenses and develop this concept of ToC in society further? This made me dig deeper. It is said that ‘a stitch in time saves nine’. If we rewind to 2008, after months of searching for alternatives Mr Barnanke, Mr Paulson and others had to bail-out banks of USA. Why not we start doing something now and for future. I see the operating expenses of this approach as deferred expense of brand building (building society) exercise for future. The throughput of the exercise would be availability of competitive, capable and intelligent work force for companies. These capable people would be the spenders of tomorrow – moving the wheel of consumerism forward – effectively, the solution may not be as socialistic as I think.

    Related blog – Ideate – save the sinking ship

  • Business of religion!*







    The first message we heard in the class of Brand Management of Professor Ram Kumar, was “It is an eco-system…”. An entangled, closely knit or perhaps confusingly mingled ‘Eco-system’. Econ-system of brands, products, product variants (variants are very confusing, no doubt) and bombardment of marketing messages (communication). Here everyone wants to say that our product is the best using different channels and different language. Hum! it sounds very common, right? So common that we overlook it.

    In another class of Marketing we were asked which is the oldest business in the world, still running successfully? I (when I say ‘I’, literally I) responded ‘religion’. Every religious institution says our religion is better (perhaps the best) than others and is the only path for salvation. Walmart, Google, Microsoft, Facebook, Tata or Reliance might exist, or not, for 1000 years but for sure we will (and had) many religion for 1000’s of years and we will have them in future too. Why? Because – religious institution sells itself on emotions. Even without learning any Marketing concept, religious institutions learnt that emotions should be hit directly to let people decide emotionally and justify rationally.

    Let us talk about the channels they use. It is similar to what we learn in distribution channel or managing supply chain. ‘Retail store’ of Religion or distribution channels are found everywhere, and finances? Well there is no limit to it (find it for yourself – a recent News in an Indian Newspaper The Hindu or Google search for $ with any major religion of the world…). Every religion has a source of income this source of income germinates from the EMOTION we talked earlier about. Yet there is a lot to learn from religious institutions, learning the administration, Marketing and distribution channel and much more, is not that true?

    Personally, I am a strong believer that religion plays an important role in building and binding society. Religion is a path wherein you have to follow the traffic rules. If you do not follow the rules you are likely to meet with an accident. What is the question of saying rules of left hand drive better than right hand drive? The rules are there to avoid accidents and make the journey safer and easier. When I say ‘firm believer’ I mean the rules taught by the religion, and not the comparison of one to the other.

    Well, not only for business but also for being righteous person we can learn a lot from religion!

    * Conditioned applied – Thoughts presented here are my own and learnt from different sources, I do not intend to hurt any sentiment or question any religion.

  • I will only show you the path…







    (A correction, in the title ‘I’ stands for ‘the teachers’ and ‘you’ stands for me or ‘the students’.)

    I have had privilege of meeting Prof Mankad recently, it is always a pleasant experience meeting him. I realized he always has something very meaningful to share and his opinion are always very well thought off, I have a lot to learn from him. While talking to him I realized that many good teachers have given a message – ‘I will only show you the path; YOU have to walk through the road.’ When the Buddha told the story ‘Finger is not the moon’ the message was –

    1. Do not stick to the finger e.g. me, because this (finger) is only a way to show you the path
    2. Get directions and pave your path. It was a message for Ananda – app dipo bhava (in Pali language) Meaning ‘Be a light unto yourself’ when you are done with identification of path
    3. Walk through the path

    Prof. Mankad taught us Macroeconomics, gave us an Financial Times in the exam to write about any current affair why? To make us start reading FT. Prof Moradian made a statement in a class ‘I will only show you the path, you have to walk through it’ (which is the title of the blog). Prof. Lopez gave us inputs on life beyond books and ‘learn to see’, e.g. did you go to Vivocity (a mall in Singapore)? Did you see this or that? What can you infer from that? Prof Ram Kumar gave us assignments wherein we had to go to market and see the performances of brands on ground. Prof Sohan Shah, gave us sleepless nights (believe me we all enjoyed the grind) while giving us assignments on marketing communication, I am pretty sure that each student of the class (perhaps some non marketing students too Ankit Jain and Rahul Krishnan) can independently workout a plan on integrated marketing communication. They have showed us the path, its our responsibility to walk through the road.

    *What I understand is the Buddha was not in favor of a religion; even it happened in case of many more spiritual masters. Why? Because as time passes the directions become rituals, systems you see! When rituals become the ONLY path to be followed it creates conflicts in individuals mind and actions. Therefore the best thing is – to learn the lessons critically and walk through the road towards the goal keeping lessons in mind rather than the literal content of the message.

    I thought to write about four noble truths and eight fold path, then I asked myself, does it make sense to connect everything of Buddhism to Business or literal Buddhism to Business? Is not it important to concentrate on messages and see whether it fits in the business context?

    * Apologies, if I hurt someone’s belief, though I didn’t intend to do anything like that.

  • Learn Non Stop, continued…







    In continuation of my earlier blog on the mistakes I made in my MBA and what I learnt, I received responses from my friends specially would want to mention two here – Sanjan and Prof Subba Iyer. Thank you both for taking time and responding to me. I talked to Sanjan and here is what he wrote to me (I liked it and asked if I can post that on my blog?), so here is what he write – …I have always believed that every mistake you make in your life is like a beacon which guides you constantly on to the right path; the only condition being you got to interpret that beacon in a correct way and bingo! There comes into play your prudence and judiciousness.

    Thank you Sanjan for the kind words. So here are next few mistakes and what I learnt from them.

    7. In management nothing is black and white (especially in marketing, the engineering mind with numbers always thinks in binary); learn to differentiate between gray and grayer (Prof Lopez, had a tough time teaching me – an engineer – this thing)

    8. Try to do the most challenging thing. I always thought since I didn’t watch TV for many years now, I cannot help making good advertisements. In the class of Prof Sohan Shah (Marketing Communication) making advertisement concept used to be a challenge and I used to shirk by doing other team assignments. The very next week of the end of Marketing Communication course our team (Ankit Jain, Kaushik Deb, Sandeep Shukla and I) was adjudged second-runner in Ad Mad competition.

    The reason I believe is, there was just one thought in our mind, we have to do this no matter what. We saw other teams making far better videos and we knew our team does not stand a chance in terms of videos, yet there was only one thought in our mind – we will stand there and present what we have in our mind. Thanks to the Branding Club (Swyl Saksena, Sahil Lihala and Neha Saini) you helped me imbibe a lesson.

    9. Consistency, this was the reason for being judged as the second runners in the event. Consistency matters in day-to-day life too. It does not mean that one has to be consistent wherever he/she is, consistency means improving consistently

    10. However small is the idea, stay with it, nurture it and try to explore possibilities. Our team (Neha Om, Murtaza Bakir, Shafaat, Tarun Kushwaha and I) worked on a business plan which prima-facie was “hum!”, “ok”, “yes we can think of this” at last won best business plan in an open competition

    11. Whenever something goes wrong; review, review and review what went wrong? Mistakes are the best tools to learn.

  • Journey itself is the destination, so learn non-stop…







    As a ritual which every B-school aspirant has to perform, I also wrote B-school essays before joining my MBA program. I remember one of the phrases of one essay the most – “…making mistakes that will cost nothing in a classroom environment…”. I knew I will learn from the mistakes as well. I feel, a failure teaches long lasting lesson then a success. I have learnt a lot from the mistakes during last couple of months. I am sure, I am going to live with and implement these learning in coming time.

    With a lot of disappointment I started writing this blog after my exam of Pricing Strategy. Then I realized thank god I did not commit the mistake in business; one incorrect pricing and revenues and profits take a beating. I started writing my mistakes and learning, so that I can revisit what I should not do and what I learnt. This would remind me that the Journey itself is the destination, so learn non-stop. Here are few of the lessons –

    1. Never believe in the forecasts, forecasts are correct hardly 15-20% of the times. I bet Murtaza and Avanii would agree with me 100% on this.

    2. Start early (in B-School simulation too), starting early and keeping the momentum going; it helps

    3. Always have a “to do list” and prioritize work – for this I wrote funny statement which only a few could understand “Tomorrow is your exam (sense of urgency), day after tomorrow you will die (prioritize your work, before dying what would you do?)”. I used to do this but here in my MBA this has been reinforced to an even greater extent

    4. Failing to score well in exams is alright, but failing to learn a concept and missing to use concept is a punishable offence – “a crime”. I learnt pricing strategies concept, explained the same to my friends and yet in the exam forgot to apply that. There is no ifs and buts for this crime

    5. I always write my blog on one concept ‘collaboration’, I observed this in outside world, I used it a lot in my MBA and that is the way for the future of businesses

    6. Ask questions, better to be stupid for some time. I have been stupid in some classes (recently, in class of Prof Lopez and Prof Ram Kumar) but that is better than assuming something incorrect

    To be continued in next blog…