First thing first, why this title to the blog? Does Business and the Buddha sound ok together? Is there any connection? Let me explain origin of this thought and why I see there is relation between business and the Buddha.
I was reading a book – old path white clouds, walking in the footsteps of Buddha – by Thich Nhat Hanh. There were many lessons of Buddhism in the book. One which stuck to me very profoundly was – interdependent co-arising. My interpretation of the concept in layman’s terms is – we all grow when we help each other to grow whether it is our subordinates or our competitors.
“When Ferrari and Honda run on the racing track competing for the first spot, they are not eying at the first spot, they are racing to offer best product to their customers.” The Buddha’s teaching on ‘Dependent co-arising’ teaches me this. “Each one of us is a rung of a ladder to the other and vice versa, hence for self development and moving higher up, one’s ladder should be strong enough, even one’s competitors.” I believe this will be the extension of P&G’s present approach of Connect & Develop in future; working on various fronts with the competitors such as IPR – strategically innovating – besides others.
What I feel is as we evolve as humans further, such philosophical concepts will come in our main stream without our conscious knowledge. We studied a case in our marketing course recently, launch of Z3 (BMW car) with the New James Bond movie Golden Eye. This was again a case of interdependent co-arising. How many knew about this?
Effectively, the title of business to Buddha looked apt to me. The other reason for the same was – these two seemingly different concepts encompass almost everything on which I would possibly write on the blogs. Therefore, I selected the title with its caption – Everything from earthly and unearthly. The blog would be my thoughts from physical to metaphysical all. I trust I will be able to keep pace with life and still take time to write some or the other things on the blog.
Comments
17 responses to “Why this title?”
Hey Pravin
A very nice and distinct thought, shall wait to learn more about the relationship between Budha and business !
Keep on writing!
Pravin!
Two things:
1. I’ve never got to tell you this before, but I love the way you can relate philosophy with all other wordly aspects 🙂 … I’d love to read up more of you!
2. I took this book in hand few days back and while going through the pages, just a thought struck me that you’re one person who will like it! … Believe me! 🙂
I have not read it yet, but I’m glad that I do have psychic moments! 🙂 🙂
Love 🙂
Dear Anu,
Thank you for considering me worth for the book. You would wonder – the book is one of “my treasure”. I have two copies of the same and have read it three times. Read the book, the story flows and you would find many thing which you would feel – I know this happens and has happened earlier (with whom you would know once you read the book).
Prav, I’ll certainly do! I actually bought it, but then gifted it to a friend 🙂 .. I’ll get a copy for myself – my b’day gift 😀
Hi Pravin!
Thanx for the concept…seems interesting! Surely looking forward to more on this subject..hope I can give some inputs(once I understand it fully 🙂 )
Yes Dev, The concept is interesting and as we evolve there would be more of merger of business and the Buddha. In next few posts I will try to locate businesses which are moving on that direction.
Interesting and apt choice for a blog title….look forward to more such posts.
I have a few suggestions for you to “market your blog”…
1. Post your articles on your blog and simultaneously on facebook, linkedin and twitter. This will ensure atleast your article will be read and if someone likes it, he will automatically visit your blog.
2. Contribute your pieces and thoughts on various discussion forums, communities, etc. giving a snapshot of your philosophies and then direct them to your blog.
3. Besides your email signature, consider printing it on your business card
4. Read up extensively on “Blog marketing”
5. Word of mouth…(this is actually the first rule – As the founder of Marriott famously said, Tell Tell to Sell Sell)
Good luck buddy…wish u all the best in your endeavour. And I look forward to reading more…
Cheers
Kaushik R
Thank you for your inputs Kaushik (KR).
Word press has option to post blogs on Yahoo Updates, Tweeter and Facebook. For linkedIn one has to post on LinkedIn.
Lot to learn from you
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