Don’t be empathetic

Do an experiment – do not empathize with people. I mean try this, when you are talking to someone or listening to someone just do not empathize. Just listen as if the other person is talking to a stone.Be completely disinterested. Than once the person is through with his/her blabbering just Read more…

Business of religion!*

The first message we heard in the class of Brand Management of Professor Ram Kumar, was “It is an eco-system…”. An entangled, closely knit or perhaps confusingly mingled ‘Eco-system’. Econ-system of brands, products, product variants (variants are very confusing, no doubt) and bombardment of marketing messages (communication). Here everyone wants Read more…