TRIZ in sales and channel management
Contradictions! We live in a world of choices, conflicts and trade-offs. The following idiom says it all – “you can’t have your cake and eat it too!” In this regard, there is an approach to solving such problems wherein you are faced with contradictions. The theory is named TRIZ – the theory of inventive problem solving. By way of example, let me introduce a contradiction in simple terms. Let’s say you want to increase pressure Read more