Prof Moradian taught us concept of the Theory of Constraint. He also suggested us to read a book by Eliyahu Goldratt – The Goal. In the novel, protagonist is struggling with the operational inefficiencies of his plant and therefore facing a constant fear of management decision to close the plant. Read more
The first message we heard in the class of Brand Management of Professor Ram Kumar, was “It is an eco-system…”. An entangled, closely knit or perhaps confusingly mingled ‘Eco-system’. Econ-system of brands, products, product variants (variants are very confusing, no doubt) and bombardment of marketing messages (communication). Here everyone wants Read more
I read this story in a book. A father once gave his son a telescope. One day the boy was using the telescope, he was little disappointed with the performance, he went to his father and said “father it is useless, I can see better without it. Everything is too Read more
I read this book recently “The Machine that Changed the World“. It is indeed a good book every businessman should read it. “The business is run on trust” or “the business will be run on trust”. When we hear this statement it seems odd, however it is true Trust is Read more
Three or four years back when I was reading the book – Blog – Old path white clouds (Book – Old Path White Clouds), I started looking at businesses with a changed mindset. In India, there are small stalls on roadside. The stalls could be tea stall, paratha stall, idly Read more
I see at this cup of tea kept upon my table. Oh yes this cup is full of tea :)… I have to consume it… I have heard a tagline (Cafe Coffee Day an Indian Coffee chain) – “a lot can happen over coffee”. Let me replace Coffee with Tea. Read more
The Business What is business? Trade is the underlying concept of business and exchange of one thing for the other is trade. Earlier trade was based on barter system. Later, with the introduction of the concept of money, more sophistication was added to trade e.g. business. Based on a very Read more
I was reading a newspaper, the question came in mind – next is what? For a moment Samsung mobile advertisement came in my mind. So keep guessing, next is what for Samsung (off late for Nokia too)? Jokes apart, the question is serious, forward looking and for soul searching. The Read more
This is one of the stories shared by Prof Mankad with me. Once on his tour, the Buddha was resting in the shade of a large pipal tree. Under a nearby tree a group of dancing girls was also resting. One of the apprentice musician girls asked the leader of Read more
I read some status messages on gtalk and other places – ‘lost in translation’. It is good that people get caught only in translation; there are chances when someone can be lost in words. Take an example – when I write business to Buddha, meaning is not limited to ‘business Read more