Business to the Buddha

Tag: separation on condition

  • Balancing act… continued!







    Recently, I wrote about the ‘balancing act’ based on the story of the Buddha. I started observing the concept of balance to a greater detail when I received the story from Prof Mankad, and here are few pointers in this continued blog.

    What I have realized in my studies lately is, the “engineerish thinking” (numbers all the time all the way) is not the end in itself. Marketing has long been a function requiring creative thinking. Long time back – before my joining my MBA – someone (talking to me) made a remark – ‘marketing is a bottomless pit, you do not know the return on investment etc etc. Now in the era of result orientation everything is being measured and therefore the results are key for marketing departments too’. Here again creativity should not take toll on numbers. Thus, a balance has to be made between being creative and being critical for return on investment.

    Second thing what came to my mind with reference to marketing, and in general to all of us, was perceptions. While communicating to outside world e.g. marketing companies try to play on ’emotional’ hot button of target audience yet want to be analytical of the effect of the marketing efforts. Again the balancing act comes into play based on the perspective inside out Vs outside in.

    In case of say leading teams, one needs to balance. Leader needs to involve and empower his team at the same time guide when anyone needs help (I wrote about this earlier in blog Growing and becoming leaders). Thus, a balance has to be made between giving power to take decision and taking control of situations when required. I had few things in my mind regarding the same in the language of TRIZ. In TRIZ there is a principle called separation on condition (giving control and taking control based on condition) for such cases. I would write more on application of TRIZ in marketing and sales in some other blog.

    Changing gears, in personal life we manage relationships. At times these relationships come to such a point that we need to act as a funambulist (tightrope walker) to sail through the rough patch of managing the relation. So, balancing act continues throughout the life.

  • Ideate – Save the sinking ship







    Prof Mankad said in our class ‘there seems to be possibility of double dip’ while teaching us macroeconomics. I have written on this in my blog at times. At times question comes in mind, why not using concepts of one field to the other the way we do it in TRIZ (The theory of inventive problem solving). I recalled a news shown on NDTV (it was shown in 2008 somewhere in Aug-Nov). I remember this news because it was unique and I rarely watch TV(:)). So, here comes use of TRIZ to tackle the economic crisis in a non conventional way. I am sharing the idea with a hypothetical scenario.

    As an everyday ritual Vijay logged on to his mail box, amongst others the mail from HR stared back at him. Feeling the heat of economic crisis the company was in process of layoffs. How many Vijays have the same stories to recount? How this time can bring us together and make us more innovative to reckon with the challenge – this challenge is not questioning us only on one front of economics but also on cultural and creative fronts?

    Employee-employer relations are unlike marriage where a pair takes an oath to live together, and share all the grief and joy. In this tough time each should support other for survival and future growth and say – “yes! We are for each other”. It has been proved important and useful in the Japan after the World War II. Lately, a group of ex-workers of a mill bid to revive a dead mill; Garware Nylons Ahmednagar. All the workers joined hand for revival of the mill. In this successful bid the sense of belonging was such that the families of ex-employees even-handed over their jewelery and large sums from their provident fund. Way back in 1996 instead of shutting the mill down, if the management and the workers had come together and decided to make a plan to save the mill on a model of a marriage by surviving in the tough time, they might have come up winning and everyone might have lived happily.

    In recent week there was news in FT that EU is considering bailout in some forms. Bailout is a ‘self-mutually exclusive’ option that is – bailout is needed in the toughest time but it is ill-advised as it is ‘passing-the-buck to taxpayers’. Government needs to bail out various industries; however, the companies may misuse the amount. In such case questions are asked that – How to make companies accountable for the same? When to loan, how to loan and how to gauge the performance of the waived organization?

    Bailout can be tackled when government separate this option of bailing-out upon condition of time and space i.e. conditional separation of amount of money offered, accountability of use of money, time-to-time checks and balances. Separation of assets and liabilities can be one more initiative and offering incentives other than monetary could be other.

    Additionally, if we attentively look around we can learn from nature too. Birds fly in flocks, why? Because flocking helps conserve energy, defends against predators and facilitates orientation and communication. Energy is everything involved in the business – various resources, money and time – it needs to be conserved. Instead of salary cut and layoffs companies can take loans from employees, offer shares or bonds to the employees to generate money. This not only can engender trust in teams but also can invigorate teams to work for their own company. Are you keeping those many Vijays in your team? Are you willing to take on the challenge by sticking together, being creative and innovative to carve success over the slump to ply in the present to fly in the future?