Business to the Buddha

Tag: running endlessly

  • Remember! We’ve to leave the elevator

    Sigmund Freud is one of the authorities on the interpretations of dreams. He wrote a very famous book “The Interpretation of Dreams”. One of his quotes is “Dreams are never concerned with trivia.” I rarely dream or perhaps I dream but forget them before I wake up. If we give some serious thoughts to our dreams, few can teach a lesson or two. The lesson that I learned from a recent dream was – “remember we’ve to leave the elevator”.

    My dream

    Remember! We've to leave the elevator

    Two weeks back I had a dream. This dream was a bit unusual. I was coming out of an elevator. I came out and saw a family – Husband, wife, and two of their children – one infant and one toddler waiting for the elevator. In this building, we had the provision of a room and kitchen for domestic help. This was a family of one such domestic help. I asked him – what happened Ram where are you going with so much luggage? He responded – we are going to our village. Due to Covid we are exhausted with our limited resources and have better chances in the village.

    I held the door of the elevator so that the family can get in. Ram kept luggage and his wife took the kids in. Before I could leave the door for them to proceed, I noticed, Ram was arranging his stuff in the small place as if he has to put his kids to sleep here.

    Before closing the door, out of curiosity, I asked him what are you doing? You will reach ground within a min or so, why are you arranging your stuff here as if you have to live here forever? Before Ram could answer this question, my sleep was interrupted; I woke up.

    Food for thought

    It was good food for thought. We keep on “arranging” things in life, parents ask children to “settle down”. Settling down is a euphemism in India for getting married and having a family. American research suggested that 1 in 8 Americans die in their sleep. We are unsure of waking up the next morning but we prepare life long to arrange things and settling. On a lighter note, “we are very optimistic, to be in the other 7”.

    My point is, instead of being satisfied, which is here and now, and worth earning we become feverish and keep on running endlessly. In some cases, rather than being feverish, some activities become necessary because of other entanglements. It is complex to understand my previous sentence, so to understand the point I am making read this story of the entanglement of a Langot (undergarment).

    Remember! We’ve to leave the elevator

    We must pause and introspect some time. I had written about introspection about a decade back with this question – Why are you doing what are you doing? We must strive for goals and ambitions. At the same time, we must be mindful too. The point is, we must live life to the fullest, enjoy it, and make it comfortable for ourselves and those around us. After all this, we must remember – we are not going to stay here forever – we have to leave the elevator some time – however beautiful it is. The Ram within woke up to say – Ram, you have to leave the elevator sooner or later so watch your actions.

    Image source – https://charterelevator.com/modernization/modernize-you-cab-image/

  • Anand Utsav

    Anand Utsav

    Bangalore-Ashram

    I recently attended a course of the Art of living foundation – Anand Utsav. Anand Utsav is a Hindi word (rough translation “festival of bliss”). Sri Sri Ravi Shankar (Guru ji) himself guided the course via webcast. This has been happening for last couple of years in the month of August. I could not attend Anand Utsav earlier. This time, the moment I got message, I was determined to attend it.

    Sri Sri Ravishankar, Art of living, Guruji
    Guruji

    I am associated with AoL for a long time now, whenever someone asks me about the happiness course (basic course or part I course as it is known), I say only one thing – “Before you die, do Sudarshan Kriya at least once.” There are two reasons for this statement. Firstly everyone has a unique experience because everyone’s life circumstances and situations are / have been different. Further, something inside changes profoundly. Something that is not easy to define. With both these points, I can only say – do it before you die.

    So, when I attended the course, thankfully, I had plans of vacation in subsequent week. The course finished on Sunday, I attended office on Monday (a typical chore day) and came the much awaited vacation. It was interesting because during our routine we may not be able to identify or sit back and reflect. During the vacation I could reflect. In my case typical Monday was same, the usual chasing the clock and running to office without contemplation. Tuesday morning we had to travel out. My daughter, Adviti, is an infant. When you’ve infant at home, everything moves as per the infant’s schedule.

    We had a plan to start at 7 AM but we started at 7:40 or so. We were late, however it was different from being late on any other weekdays. I knew when we’re late there will be lot of traffic on roads, the Mumbai traffic which irritates me almost daily (can make any sane person insane), was not a problem for me that day. There was no rush to reach somewhere, almost daily it is a race to reaching office. We are running an endless race daily as professionals. This race is in many shapes and forms, right from boarding our regular train, acquiring a seat in bus, owning the dream job / car / home / kid scoring certain score or getting the deal signed by prospective client.

    This day there was a difference in my approach to things and situations around me. Few things that made me get frustrated soon, were not making me like that. I looked at the sights on / around highway after a long time with such ease, amusement and astonishment as I did this time around. I was centered / focused from within.

    When we reached Mumbai again, I lost wallet, all my credit and debit cards. I had given it to my wife, she forgot it on a counter. She panicked, I did not. With full composure, I handled Adviti, consoled Simple (my wife) and walked where she felt she misplaced the wallet. I inquired and got the cards back full 15 minutes later. Any other day, I might have got more restless than Simple but this day I was not. Even Simple was surprised.. This time when I attended Anand Utsav this something changed in me. I was like this a couple of years back (I remember my MBA days), centered, peaceful and in control. Things changed a lot for me, I needed to attend Anand Utsav long back – Better late than never.

    Honestly, you must attend the Art of living Happiness Program once. Just go with the flow, sit in the course, follow instructions until the last day, ask every question that you have on the last day. Do not interrupt yourself from any instruction. Just do as directed without bothering for anything – not even the results. If still you are not sure to attend the Happiness Program – read the blog again – do Sudarshan Krita before you die.

    My Anand Utsav (festival of bliss) is continuing will you join me? I am sure you would thank me for this blog post later :).

  • Content marketing – A hedonic treadmill!






    I while back I wrote a tweet. This tweet was about content marketing. Content marketing is becoming so widespread and a demand for digital marketing that everyone is writing something “important” for getting a gaze of the prospective client. How does it work?

    Content Marketing
    Content Marketing

    Say I write on Social Media Marketing, I keep on bombarding my content on Slideshare, LinkedIn, Facebook, Twitter, post blogs, infographics, case studies and Quora (there seems to be no end to the list) etc etc just to get Google/Yahoo/Bing notice me and my content. Whenever a prospect searches for “Social Media Marketing” my name should figure out in the results in say first page.

    It seems this is becoming a race to remain relevant. To be more precise an exercise to just remain where we actually are! Over time, we would realize that we are not at the driver’s seat in “content marketing” type of exercise. The algorithms of Google/Yahoo/Bing are driving us. Instead of we doing what we want to, we are driven by the “outer factors” to take action!

    Let us take an example of a treadmill, the treadmill moves irrespective of man walking – yet goes no where. Who is driving that treadmill? Not the man walking on it. I have written earlier about this blind race we all are running, but have we ever thought where are we going? Are we actually seeing or just blindly running on a Hedonic treadmill?

    I think – like anything else – content marketing is going to follow laws of diminishing returns – we’re on a treadmill (of content marketing), we don’t know how to stop it. We don’t know when will we get satisfied. But it’s for sure we are on the path of diminishing returns having more of something doesn’t make us happy (content).

    Hedonic treadmill is a concept for our daily life just came across this interesting article on Jumping off the hedonic treadmill here

    Related – 1. Why are you doing what are you doing? 2. What more you need? 3. Entanglement of a langot 4. Race – never ending

    Related – 1. Why are you doing what are you doing? 2. What more you need? 3. Entanglement of a langot 4. Race – never ending – See more at: http://business2buddha.com/#sthash.9eIArC2R.dpuf
    Related – 1. Why are you doing what are you doing? 2. What more you need? 3. Entanglement of a langot 4. Race – never ending – See more at: http://business2buddha.com/#sthash.9eIArC2R.dpuf