Business to the Buddha

Tag: metamarket

  • Porters five forces







    Three or four years back when I was reading the book – Blog – Old path white clouds (Book – Old Path White Clouds), I started looking at businesses with a changed mindset. In India, there are small stalls on roadside. The stalls could be tea stall, paratha stall, idly dosa stall, Sandwich or others. What I observed was, at many places these stalls were near each other e.g. tea stall near the sandwich stall or the idly stall. This is so common that we overlook such arrangements of shops.

    What is the reason of them being next to each other? The reason is roughly 50% of the buyer of sandwich would buy a cup of tea or the other way round some people buying tea would order for a paratha. These offerings are seemingly different for the stall owners, they are selling a refreshing drink or a breakfast however, from the point of view of a customer it is a wholesome offering – tea with paratha/sandwich.

    Well the point I am trying to make with the example is one and the same. In terms of business Prof Mohan Sawhney (of Northwestern University) says ‘Metamarket’ and in Buddhism they called it interdependent co-arising.

    Representation of porters five forces
    In organized retail, there are two parties catering to the end customers. One the manufacturer and the other retailer. Here too, we would see the collaboration or the dependence of one on the other. If I relate the concept of interdependent co-arising further with the very basic management lessons – Porters Five Forces – we would observe few things. Earlier the manufacturers had power (suppliers power) and now the retailers are gaining power (buyers power), and this cat and mouse game would continue. This power would shift to the ultimate buyer – the customer – perhaps it will happen in the future.

    How can the forces be balanced? Well, when we look in the basics we would learn. The idea in any game theory based dilemma (Prisoners dilemma) is that when each one starts co-operating everyone wins. That would apply in long term. Net net – we would have to be on the basics – the concept of interdependent co-arising.

    Image source – http://www.smartcode.com/

  • A cup of tea







    I see at this cup of tea kept upon my table. Oh yes this cup is full of tea :)… I have to consume it… I have heard a tagline (Cafe Coffee Day an Indian Coffee chain) – “a lot can happen over coffee”. Let me replace Coffee with Tea.

    ‘A cup of tea’, it actually relates to many industries. The packaging industry, the cup/disposable cup manufacturing, tea company, tea farm, sugar (if added), Milk, Energy (utilized in making tea as well as manufacturing/processing other parts). Energy goes to a different tangent again – how produced, how transmitted etc. So this simple cup of tea kept on my table makes me think about so many things. Wait let me drink it, it is getting cold and horses of my mind are running unnecessarily. Whatever is the case this cup of tea has made me think of ‘interdependent co-arising’.

    ‘Interdependent co-arising’ is a concept in Buddhism. This concept states – everything in the world is dependent on other thing and things evolve together. [This is my understanding of the concept…]

    If we extend this concept to business – observe the value chain of any business. The cup of tea I was thinking about is a perfect example of Interdependent co-arising. I read a concept proposed by Prof Mohan Sawhney (of Northwestern University) – ‘metamarket’. Metamarket is a cluster of complementary product. The complementary product actually belong to diverse set of industries. This goes again to the cup of tea and a very basic as well as vital concept for each one of us to understand – interdependent co-arising.