Tag: hedonic treadmill

  • Why would people remember you?

    My previous post was kind of misunderstood. Some friends messaged me about purpose and having no goal in life. My answer to that is We are trying to create a correlation between goal and people remembering you. The point I think is somewhat missed – the question was why would people remember you? I believe a person’s goals in life should not be inspired by a wish that people should/must remember you. I concluded my previous blog – the inspiration and remembrance is choice of other person not necessarily goal of a-person.

    A singer sings, because he has a good voice. People listen and appreciate the singer for his/her voice, probably for the music or lyrics etc. Does it mean the singer sings only for getting those appreciations? If yes, the goal of singer is very low, of course goal is certainly the choice of the singer but it does not mean that every singer will sing for appreciations or money or being remembered for. There were, are and will be many such talented people who would perform their talent for their owns satisfaction. Some will be remembered and many others will be forgotten. Does that make the forgotten talents any lesser talented?

    Personally speaking I have run around with a lot of lofty goals in life, I still have many. My opinion is that my personal goals are my inspirations and “personal”. If someone feels inspired by them, it is their choice. It is their prerogative as well as their own wish. Occasionally, I ended up with the endless need for the next goal and then the next one and so on. Result – it had been a hedonic treadmill run, faster you run it gets faster without any end in sight. I have written on these goals, running around and what next a couple of times earlier. Everything ends up for me on a very famous shloka of Bhagvat Geeta –
    कर्मण्येवाधिकारस्ते मा फलेषु कदाचन।
    मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि॥ २-४७
    Romans
    Karmanye vadhikaraste Ma Phaleshu Kadachana,
    Ma Karmaphalaheturbhurma Te Sangostvakarmani
    Meaning –
    You’ve a right to perform your prescribed action, but you’re not entitled to the fruits of your action. Never consider yourself the cause of the results your activities, and never be associated to not doing your duty.

    So effectively, one’s purpose of live or goal should be limited to the action. Others remembering you or validating “your purpose” is useless (as long as your purpose is not to kill others / infringe on other’s freedom). Further, when I connect these things to spirituality, even “wishing” something, somewhere gives at least a slightest hint of ego.

  • Content marketing – A hedonic treadmill!






    I while back I wrote a tweet. This tweet was about content marketing. Content marketing is becoming so widespread and a demand for digital marketing that everyone is writing something “important” for getting a gaze of the prospective client. How does it work?

    Content Marketing
    Content Marketing

    Say I write on Social Media Marketing, I keep on bombarding my content on Slideshare, LinkedIn, Facebook, Twitter, post blogs, infographics, case studies and Quora (there seems to be no end to the list) etc etc just to get Google/Yahoo/Bing notice me and my content. Whenever a prospect searches for “Social Media Marketing” my name should figure out in the results in say first page.

    It seems this is becoming a race to remain relevant. To be more precise an exercise to just remain where we actually are! Over time, we would realize that we are not at the driver’s seat in “content marketing” type of exercise. The algorithms of Google/Yahoo/Bing are driving us. Instead of we doing what we want to, we are driven by the “outer factors” to take action!

    Let us take an example of a treadmill, the treadmill moves irrespective of man walking – yet goes no where. Who is driving that treadmill? Not the man walking on it. I have written earlier about this blind race we all are running, but have we ever thought where are we going? Are we actually seeing or just blindly running on a Hedonic treadmill?

    I think – like anything else – content marketing is going to follow laws of diminishing returns – we’re on a treadmill (of content marketing), we don’t know how to stop it. We don’t know when will we get satisfied. But it’s for sure we are on the path of diminishing returns having more of something doesn’t make us happy (content).

    Hedonic treadmill is a concept for our daily life just came across this interesting article on Jumping off the hedonic treadmill here

    Related – 1. Why are you doing what are you doing? 2. What more you need? 3. Entanglement of a langot 4. Race – never ending

    Related – 1. Why are you doing what are you doing? 2. What more you need? 3. Entanglement of a langot 4. Race – never ending – See more at: http://business2buddha.com/#sthash.9eIArC2R.dpuf
    Related – 1. Why are you doing what are you doing? 2. What more you need? 3. Entanglement of a langot 4. Race – never ending – See more at: http://business2buddha.com/#sthash.9eIArC2R.dpuf