I have written about socialistic capitalism or capitalistic socialism. When I say that I simply mean that we would move our economies and businesses in a direction where there would be a balance. It would be a kind of middle path where enterprise would exist at the same time there would be a concern for the society and social development. Take an example of corporate social responsibility (CSR), however the word CSR would become more of a practice than a statement in annaul reports. The reason for the same would be – we are all connected. If I do not earn how would bank generate savings? If banks do not generate saving how would they offer loan and so on. In terms of Buddhism it is similar to interdependent coarising.

In more sophesticated words the tripple bottomline would be the corporate mantra in future enterprise. I thought of an example which could be the model for this concept of triple bottomline. I happen to read corporate philosophy of Sahara India Parivar – “Collective Materialism”. This company is very interesting and different – it calls itself a family and everyone is a worker first. According the the website of the company the philosophy of collective materialism is as follows –

“In any human relationship, it becomes imperative to take into consideration the materialistic aspect of life – we do so but by giving it second priority.

The first priority is given to emotional aspect and with perfect blending of materialism with emotionalism results in continuous collective growth for collective sharing and caring, that gives an impetus to our philosophy.”

On a lighter note collective materialism is not what Government of India doing – filling pockets of few select few (so it is collective and materialism both) Sahara shree – Subrato Roy – deservers the credit for this philosophy.

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The middle path

Balancing act


KRD Pravin

Here I am supposed to write about myself. Professionally, I am quite serious and a workaholic; personally I am an individual who enjoys what he does and takes life as it comes. I am passionate about my work and actions and empathetically careful, attached and committed to them. All this makes me a fierce competitive professional and yet a compassionate soul, the Yin and the Yang together. Balancing is the art to be practiced using the middle path. From - http://business2buddha.com/about/


rummuser · August 30, 2012 at 9:49 pm

Have you met and spoken to any Sahara employee? You will lose your idealism in double quick time.

Writing mission statements and corporate philosophy does not always translate into action on the ground.

    KRD Pravin · September 1, 2012 at 1:03 pm

    You are right uncleji I should see how much is being followed on ground, keeping my fingers crossed Sahara follows it.

KRD Pravin · September 1, 2012 at 1:07 pm

I think I should stop writing about companies. I wrote an April fools blog on Microsoft making its OS open source, Microsoft made first time loss in its history of 26 years. I wrote on Sahara and Supreme court orders the group to pay back 17k Cr INR to its investors…

Rummuser · September 2, 2012 at 3:47 pm

Well, we now know better than to give credence to publicity stunts!

Eron Kar · September 3, 2012 at 5:17 pm

I would still give credit to somebody in Sahara that they thought the way they have and articulated it the way they have, because it makes sense. Even if i agree, that it was a publicity stunt, it proves the fact that the thought has universal appeal to some corner of the homo sapiens brain. Mindless capitalism is clearly not the way to go forward as has been proved by the US economy. India and Indian corporates are in a unique position to define CSR as it is imbibed in our long, rich, vintage values.

‘Sahara’ – for whom? | Business to the Buddha · March 17, 2014 at 3:17 am

[…] group – I felt that incident was related to Sahara group. In fact I wrote a blog on the same- Collective Materialism keeping that experience in mind and after reading something more about Sahara […]

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