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Business to the Buddha

~ Every thought from earthly to unearthly

Business to the Buddha

Search results for: perceptions

Perceptions create reality

08 Sunday Jul 2018

Posted by KRD Pravin in Buddha

≈ 2 Comments

Tags

conditioned mind, perception, Prayer of The Frog, reality, Truth

What defines something as good or bad, best or worst? Isn’t it all about perceptions? ‘Perception’ this word is made up from a verb “Perceive” which means – to become aware of through the senses. Is “something sensed” by sense organs actually truth? Let us expand the question stem, what is truth? These are some weird questions I had. Our perceptions create our reality. The reality is very relative in that sense.

I had written the brief of this blog in Jan 2017, kept it as a draft. Now when I review the text, it reminds me of a story of The Prayer of the Frog. The book is in two volumes Volume 1 and Volume 2. If I try to elaborate perceptions and reality it would be very long. So read a story from the book, I shall write my longer version of thought some time later. In the mean time, relish this story –

Half full, half empty, possibility thinking, optimism, pessimism… and a fearless heart.
There was a loud knocking in the seeker’s heart. “Who’s there?” asked the frightened seeker.

“It is I, Truth,” came the answer.

“Don’t be ridiculous,” said the seeker. “Truth speaks in silence.”

That effectively stopped the knocking—to the seeker’s great relief. What he did not know was that the knocking was produced by the fearful beating of his heart.

The Truth that sets us free is almost always the Truth we would rather not hear. So when we say something isn’t true what we all too frequently mean is: “I do not like it.”

——

Our perceptions create our realities, and many of the times we believe these are the “sacred truth” and most of the time, we mean – “I do not like the truth”. Because more often than not – the heart knows yet the mind does not want to believe or accept.

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Perceptions and illusions

07 Friday Apr 2017

Posted by KRD Pravin in Buddha

≈ 1 Comment

Tags

illusion, LBC, Life is simple, Loose Bloggers Consortium, perception, The Buddha, what is reality?, Zen

Off late, I have – kind of – become forgetful. One of my friends shared someone’s phone number with me, a couple of days later, I bet with him that I ddin’t get that number. We checked Whatsapp, SMS, emails and not to miss address book too. I almost won the bet, thankfully it was not a monetary bet. I still kept on searching – in my “notes” app too I could not find. My friend told me the whole incident and I got a hunch, I think he did share the number! But to my utter surprise I could not find the number anywhere.

Well, I asked him that number again, he was bit annoyed yet gave me the number. I recalled – he had shared such number once – though I did not remember the whole number. It made me think about what happened in this situation? This incident made me understand that many a times we take things for granted, we tend to ignore many things. When we ignore things we are likely to be bodily at one place and mentally at another – in some fantasy or illusionary world. Isn’t it? The illusion we create through such mental images either become our perception or mend it and thus our limited (or at times incorrect) realities are created. For example – my forgetting my friend’s sharing the number with me as “You didn’t share the number”. If such incidents are not realities how do we know what is reality? In fact I think we need to ask ourselves – what is reality?

Life is simple – the illusions we assume as reality make it difficult. The fantasy we create are based on our perceptions or our belief of some reality. Our perceptions make our life difficult isn’t it? Let us say – an illusion – “our religion is under threat!” If a religion is one of the biggest in terms of number of followers – what is the threat?

We are so preoccupied with our own illusionary world that we miss many small things needless to say important or that which are the realities.

I suggested this topic for LBC, however for last couple of weeks I was not able to write regularly. You can read my fellow bloggers post on this topic at – Ramana uncelji, Shackman and Maria. I am trying to catch up with my backlogs of weekly blogs on spirituality, management and business.

Related blog – No judgement – its all about perception

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Hidden potential

31 Monday Jul 2017

Posted by KRD Pravin in Buddha

≈ 2 Comments

Tags

East and west, hidden potential, Loose Bloggers Consortium, osho, perception, religion, sai kaka, sanskar, The Buddha

I had inflammation of gums recently and was not able to eat properly. Instead of looking for solution first, I started looking for causes why I had this swelling? Root cause of the same of my eating roasted corn. So, next time onwards I will be careful when eating roasted corn. Currently, I am having backache, all due to wrong postures while working in office seating in office.

We do not even notice small integral parts of our body such as gums or back until we have a trouble with them. These parts exist and function as per their role in the physiology of our body, yet we are in oblivion of them, until those have some issue – for us those are almost nonexistent until they let us know they exist and have some limits, in my case it was backache and gum’s swelling. I had kept on noticing gums every time I put something in my mouth, back is reminding me of it’s existence until now.

What is hidden? Hidden – to us human beings – is something that we cannot perceive. The gums and back was something hidden until I had troubles there, it existed physically, I knew it existed but I did not notice it.

Perceptions are another limitation, our perceptions are limited to our five senses. If something exist beyond these senses we may not know of it’s existence such as noise beyond a certain range.

We cannot see air, it does not mean it does not exist, we know air is there because our sense of touch can feel it – breeze or cold. A seed has a possibility of become a tree, that is it’s hidden potential. We cannot see it manifested and thus we do not believe in it; that is our problem. Our perceptions are actually created by our previous learning. In the image here, there is no gate or fence, it is all in the minds of sheep.

I have written on it earlier on perceptions and specially here what I learnt from Sai kaka, about our past impressions –
Sanskar yukt chaitanya jab (संस्कार युक्त चैतन्य जब)
1. chintan karata hai to usko chitt kahate hai (1. चिंतन करता है तो उसको चित्त कहते है)
2. manan karata hai to usko man kahate hai (2. मनन करता है तो उसको मन कहते है)
3. nirnay karata hai to usko buddhi kahate hai (3. निर्णय करता है तो उसको बुद्धि कहते है)
4. asmita ka bhan karata hai to usko aham kahate hai (4. अस्मिता का भान करता है तो उसको अहं कहते है)
inme se sansakar nikal jaye to jo bachata hai vo shuddha chaitanya hai (इनमे से संस्कार निकल जाए तो जो बचता है वो शुद्ध चैतन्य है)

A rough English translation of the same is –

When a conscious filled with rituals (or say the lessons learnt about ‘way of living’, include religion)

1. thinks we call it mind (imagination)
2. contemplate we call it Mind [there is a difference between Chitt and man which I am not able to translate in English]
3. makes a decision we call it intellect
4. perceives pride we call it Ego

Now when the rituals, religion or ‘way of life’ learnt, get out of this conscious mind, what is left is the pure consciousness.

It means “pure consciousness” is blurred by our different (Sanskara) learning about life. Therefore in some cases religion becomes a problem.

This is the problem of our perceptions such as we think East is far different from the West. Can we try experimenting – a kid born in Say US should be reared in India and vice versa. Would these kids grow up to behave in similar manner such as US born kid raised in India, would behave like any kid born and raised in US and vice versa? When we talk about East Vs West our perception are based on the “sanskar”, at times those are the hidden potentials.

Hidden potential was an old LBC topic, I wrote on it today. Loose Bloggers Consortium is where Maria, Rummuser, Ashok, Shackman and I write. You can visit their blogs and read their thoughts on the topic.

Image source – unknown currently.

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Does Time Run Out? Terror Attacks

28 Sunday May 2017

Posted by KRD Pravin in Business to Buddha

≈ 6 Comments

Tags

Albert Einstein, Death, existence, Indonesia, ISIS, Islam, Loose Bloggers Consortium, Manchester Terror Attack, Philippines, religion, Salman Abedi, Time

This is the same thing as sunset and sunrise. Time is the way existence just ‘is’! Time runs out for us because we believe that our existence is limited to our this life. A person on deathbed may think that time is running out, because he may die soon – again because our perception of life is very limited to the body.

Ok! I got it. Many people will say – “I don’t believe in past life or future life”. Many would say – “We do not believe in the concept of life beyond this body, because our scriptures do not support this concept.”

Let me try to explain a perspective from those scriptures – is it a possibility that they say there is no life beyond, because they do not consider the physical death as death? Is it a possibility that the scriptures suggest that death of this body is not death of something which is beyond the perception of existence?

What is time? Time is not what you see on your wrist watch. If that was the thing TIME, you would start calling yourself as “173CM” or may be “75KG” because you measure as much in height or weight respectively. The measurement is not the THING. Measurement is a dimension of the THING, isn’t it? If you say I am overweight and reduce say 5 kg, would you reduce actually? So, if the belief is the exact time in your clock is TIME. Why is it different in US Vs Europe Vs India? Have you ever thought that how did the first person who created watch know “what is the time right now?” Why does time not remain same (figuratively too) if we are on the same planet earth? What is earth stop revolving around its axis? What is earth stops revolving around sun? The point I am trying to make is – we are very limited by our perception and that creates our realities. Same is the case with time, when I say figuratively too – it means the words of astrologers – “you are going through a tough time, do not get involved in such and such things”. Or this is the best time for you to invest in XYZ. Besides these I came across an interesting video on Time and theory of relativity, here it is

This was the line of thought for this week’s LBC post, I suggested this topic. You can see what the other writers of the LBC have to say in their respective blogs.  Maria, Rummuser, Ashok and Shackman. However, after thinking this much and after Manchester attack, I have to think in a different way too. The time is really running out for us as humans. If we know correctly Dinosaurs did not invent weapons yet they are extinct. We have a bigger problem, we are more susceptible to higher losses.  In that sense of the world time is running out. When I was a kid, I used to think Kashmir terrorist problem (early 90s) is only limited to India. Now, when I read news like this – UK, France, Indonesia, etc terrorist attacks and a remote island country Philippines fighting ISIS I get surprised, terrorism may have been a local phenomenon but seems no more now.

I read on Twitter – the suicide bomber was a 22 year old Salman Abedi, a son of immigrant from Libya. The irony is – he was born in UK! People of Twitter were making observations from both the sides – stop immigration and what will you get if you stop immigration the lad was UK born. I asked myself another question – if this person was born in UK do we need to contest immigration or we need to look at the other sources where the root cause of such attack reside? The other thought that ran through my mind at that time (and I love thinking about it) how would the Buddha (or any other spiritual master of our time) handle such brat?

Source - https://hateandanger.files.wordpress.com/2012/06/albert-einstein-i-know-not-with-what-weapons-world-war-iii-will-be-fought-but-world-war-iv-will-be-fought-with-sticks-and-stones-1.jpgSA – I would die for my religion. TB – Why dont you live of it? SA – I’ve been commanded to spread the message, those who do not follow must be killed. TB – Can your death justify spreading the message? SA – ??!! (I’m confused what he will answer.) TB – What happens when you get killed or you kill them? SA – I will go to heaven. TB – What is the proof that you will go to heaven? Is not the earth where you live is a heaven? You live in the UK one of the most developed country, is not it a heaven? What happens to those who die due to your attack? SA – they will rot in hell. TB – Can you prove it? What if they also join you in heaven? Or what if the opposite happens – you go to hell and they in heaven? SA – That is not possible. TB – Do you have any proof, that wont or cannot happen? I think you can guess the response of SA. I hope people like SA get to meet the Buddha type of enlightened masters when alive and change their perceptions – that will help eliminate the underlying problem- root cause.

I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones. – Albert Einstein

When I raised this question to myself about root cause – I realized – we are really running a race against time, and before it is too late, we need to unequivocally, categorically, without any denial of any sort accept that the boy was brainwashed somewhere and need to stop this menace. Yes in such situations we can say time is running out for existence of humanity.

Image source Einstein quote- https://hateandanger.files.wordpress.com/2012/06/, image 1 – unknown

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Sunrise or sunset

21 Sunday May 2017

Posted by KRD Pravin in Buddha

≈ 5 Comments

Tags

illusion, LBC, Loose Bloggers Consortium, Sunrise, Sunset

Though sunrise and sunset are human perception, yet if with this limited perception we look at the concept we can learn – 1. something that has a beginning has an ending and 2. every coin has two faces.

Our perceptions are illusions in this case the setting of sun or rising of the same. These perception create our reality even if half truth. Remember watching matrix? At one place in the first part of the movie, a kid says – Remember, there is no spoon! In the matrix there was no spoon, in the context of sunset and sunrise there was the concept of only visibility. Isn’t it? We only see setting sun because it’s not visible to us once it is set from our side of world. Whereas in reality it is on the other side.

When writing this blog I came across a video on illusion, here it is (source unknown).

http://business2buddha.com/wp-content/uploads/2017/05/Illusions.mp4

After watching this video you would realize that there were many things that you perceived were put in specific manner but were not the reality when camera angel change. Our perception of reality many times are the same.

Our such perceptions make us relate to everything in binary such as sunset and sunrise or bad and good . Just imagine if we start living at north or south pole, in these poles there is day or night for 6 months. Would not it be weird? Specially for those who live around the equator when we are used to seeing relatively even duration based day and night. This is why it is better to have a day and night, sunset and sunrise, good and bad everything happening around us. Otherwise life may become monotonous. Imagine how can we value lord Rama if there were no Ravana? In all these perceptions and illusions, the goal is to go beyond the false perception and be unflapped.  I cannot get a word for that in English – the word unflapped in negative of something (un-). I can just hope the meaning is conveyed.

Sunset or Sunrise was the topic of LBC. I always miss out on OR in such type of blog titles of LBC, I am kind of integrative – I read the topic as AND. You can see what the other writers of the LBC have to say in their respective blogs.  Maria, Rummuser, Ashok and Shackman.

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Everything is ephemeral

12 Saturday Nov 2016

Posted by KRD Pravin in Buddha, Business, Business to Buddha

≈ 2 Comments

Tags

10000 rupees note, 500 rs note, boiling water, Death, here and now, life, Purpose, Ratan Tata, Sadhguru Jaggi Vasudev, Tata group, Tea, The Buddha, what next

Water was boiling, I stared at it for a while, brought sugar and tea powder. We make tea/coffee rarely at home, mostly on weekends. Soon I was adrift with many thoughts and boiling water started evaporating. I quickly added more water to the cattle, added sugar, tea powder and grated some ginger. Again the same oblivion cropped in. This time around the thoughts were about effervescent boiling water into steam vapors. So suddenly water was lost everything the cattle was empty. I could add more water here, how about us? We die!

Whatever has a beginning has an end too.

Click To Tweet

Drop meeting OceanOur life – similarly – is also ephemeral. You take a lot of time to understand and by the time you feel you are getting a hang of it, it is over! Wonder how many people even get to understand or even give it a try to understand. Though I am not an expert, but think about life. At times when I see no clue, it comes in mind as if the end (death) itself is the ultimate truth when everything of what we perceive as “reality” ends. Perhaps there is some meaning beyond these perceptions. When we hear enlightened masters, they say everything is “here and now”.

When a person dies, does the world become useless for him/her or the person become worthless for the world? The question was weird going through this little mind. The other point in this small complicated thing was with so transitory life, we have so many things to be proud (arrogant) about. I ranked this, I did that great thing, increased revenue by X% and traveled around so many places. In fact the Indian postulate on life/death is, we come back – rebirth. That is even more interesting, convoluted and thinks of even higher mind.

In all these thoughts, the tea was ready, thankfully this time around I was bit alert. I poured it in cups. We sat on the dinning table sipping our tea. You know this cup of tea will end soon. At times it happens such that by the time you are aware that this tea was awesome, it is over! Whatever has a beginning has an end too – the Buddha said it. It is true, be it being a Chairman of Tata Groups or a note of 500/1000 rupee in India. How long can one hold on to position? How long can the currency keep its value? Everything changes with time, some end some improve some extinct. Why worry? If things are improving why interfere? There were hiccups in Infosys recently, it looks like it is going back on track. One shouldn’t be too attached to anything. My water evaporated, my tea finished in some time. The currency notes of 500 and 1000 are out! Instead of attachment or being possessive one must know that things are evanescent, life is ephemeral, if something has a beginning, it surely will have an end too.

Flow is the name of life, stagnation is end.

Click To Tweet

Flow is the name of life, stagnation is end.

All this rambling started with boiling water of tea, ended up at Tata group and currency notes of India. The tea was over, but thoughts were not. Though I could add water in my boiling cattle, whats the use of adding more water in our life?

We witnessed end of currency notes, we see people dying, but unfortunately we keep on thinking that we are immortal. My question is, if we accepted that “I will die some day”, what next? What we should search for, what we should strive for? What is the quest? What is that should keep one up in night, and push you out of bad every morning? What is that?

Sadhguru on Things We must do every Morning

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Neighbors, festivals and social animals

09 Sunday Oct 2016

Posted by KRD Pravin in Buddha

≈ 2 Comments

Tags

Ganesh utsav, Holi, Indian festivals, Navratri, Neighbor, Perceptions, thatspersonal.com, Tube Chat

“You know Atharva plays tabla very well.” She asked who is Atharva? Well this would have been a question few days back had I not attended our building’s society function recently. In Mumbai we are so busy, with our mobiles while walking, watching TV at home or with our daily chore that we hardly know our neighbors.

Ritesh, our neighbor 12 year old kid, is a very good dancer. I bet she didn’t know that either. I watched him dance in the same function.It is not her fault, we do not get much time to interact with the community either.

Almost for last so many years my perception of Ganesh utsav or Navratri used to be a lot of noise, drunk people, small time politicians making few bucks etc bad stuff. I never thought about these functions as a social gathering. The new area where we shifted after our marriage changed a lot of my perceptions. Two year back, I wrote on Ganesha festival, now my opinion has changed considerably. I watched not only people preparing for the festival sincerely but also saw it as an opportunity to provide kids a platform to perform. We may argue about devotion, blind faith and the pollution however, if we look positively eye we can see a lot of good things in these festivals. (If the video is slow to load Watch here)

http://business2buddha.com/wp-content/uploads/2016/10/Scroll-Ganesh-Chaturthi-the-Great-Indian-Unifier.mp4

When was the last time when you danced with your neighbor or an acquaintance on road or in a community hall? Forget with any neighbor, when was the last time you danced yourself in your drawing room? We are so busy with our jobs and social responsibility that we need special occasion for that. In fact we miss attending those special events too. Yes, I am talking about Navratri. Navratri is the time when 3X condoms are sold in Gujarat (Source – thatspersonal.com check research slide 12), but the same is a festival of music and dance too. My perspective has moved from condoms to music and dance.

Holi used to be a dreadful festival for me, I am afraid of those chemicals. I am dislike of the dirty ways it is played now a days. However, when I try to think of how it would have been in past, it reminds me of an Indian movie – Utsav. It feels good that this festival bring everyone together.

My opinions are changing – of course with riders – but now I see these festivals with more acceptance. In India we have reasons or occasions to celebrate everything. This everything includes start of each season. I think that was the way Indian society tried bringing the whole community together. Wonder if our society had realized that a time would come when people would just cross each other without looking (bothering to look) at each other. We need an invitation to talk too – Tube chat, however bad it feels, but we must mend our ways sooner. This is the case in Indian metro cities too, we fight for seats in local trains or in buses rarely speak with each other while commuting, except long distance local train commute where the network is very strong.

We are social animals and will behave like that. We not only will be on social network to be social but also will be around real people to be social.

Happy Dusserha

“Neighbors” was last week’s LBC (Loose Bloggers Consortium) topic, I couldnt write last week due to personal commitments and truth is last week I didnt have idea to write on this topic. Read thoughts of other two regular LBC authors – Rummuser and Shackman.

Video source – Scroll.in

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Blindness

19 Sunday Jul 2015

Posted by KRD Pravin in Misc

≈ 4 Comments

Tags

blindness, brainwashing, education, LBC, Loose Bloggers Consortium, perception, seeing, Tennessee gunfire, terror attack

My mother teaches in a school where there are few blind students also. She talks about them passionately and praises their intelligence beyond the other students. By chance I have not been closely associated with the blind people, however I have filled my eye donation form when I was 18 years. Yes, I would want any and every body part to be utilized after my death, the value of each organ will increase if it remains and be useful to someone after me. This “AFTER ME” puts me on another tangent of thoughts – we are not the body – but here I am not writing on those thoughts anyways.

So coming to the topic – Blindness. How do you define blindness? Inability to see, is that the only definition? According to me, the definition of blindness goes beyond just the inability to see. Or if I think more, in some sense of the word “see” may includes many things which we generally overlook.

‘Our’ perceptions create ‘our reality’ – than whatever is the truth.

Click To Tweet

‘See’ should not be only associated with eyes. After your eyes see, what happens next? The mind creates a picture and mind infers the picture. The inference also has a sense of blindness too. Inability to infer, inability to understand and misconception of actions; these are few other things that need to be included in defining “blindness”. “Our” perceptions create “our” reality – than whatever is the truth.

quote-Helen-Keller-the-highest-result-of-education-is-tolerance-103858An example that came to my mind is related to a recent incident in the US. A young man unleashed gunfire in Tennessee military facilities. Initial reports were stating that it could be an act of terror. This man had stayed somewhere in Middle East for more than 1/2 year in 2014. His high school friends of this man say he was a good guy and it was shocking and unbelievable that he did it (paraphrase a CNN news report heard earlier). So point is what happened that this young man did what he did?

If I cannot see Blue color, I am color blind for that color, if I cannot see peace and only fed with what wrong is happening with “my community” by “other commutes” I am blinded by what good the other community is doing. Many a times, the bad is more of perception than a reality. This is how people are blinded to see only what they are told to see.

This Tennessee shooter was blinded in the same manner. That is also a kind of blindness too. The intolerance we see in many people is because they can only see what is right for them and they are blind for opinion of the other. Perhaps the young man got brainwashed by some education which was rather reverse of Education – “The highest result of education is tolerance” Helen Keller. [assuming it was a terror attack, as it was speculated initially]

“The highest result of education is tolerance” Helen Keller.

Click To Tweet

In a similar manner, I am blinded to see only peace, growth, happiness. On a lighter note – I see many vehicles with their number plate as 23XY, reason is – my vehicle is numbered 2315, its not that these vehicles were not visible earlier, now I notice them intentionally and ignore vehicle with some other numbers.

I am late to write on this LBC post. This topic was suggested by Lin, for the weekly Friday Loose Bloggers Consortium where currently nine of us write on the same topic every Friday.  I hope that you enjoyed my contribution to that effort.  The seven other bloggers who write regularly are, in alphabetical order – Ashok, gaelikaa, Lin, Maxi, Padmum, Ramana Uncleji, Shackman and The Old Fossil. Do drop in on their blogs and see what their take is on this week’s topic. This time I was the one who posted very late, do visit blogs of others they must have posted their opinions too.

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Why not define smaller things?

19 Monday May 2014

Posted by KRD Pravin in Misc

≈ 2 Comments

Tags

beauty, define success, define things, education, illusion, Learning, mirage, Prof Harkant Mankad, purpose of education, The Buddha, Vada Pav

Last month I met Prof Mankad. I always think whenever I meet him I should record our conversation. He is indeed a library of knowledge in himself. We discussed about our education system besides many other things (blogs written last weeks) Purpose of education and Showjumping. Dr Mankad told me – “one of the real problems with our daily life is our weird definitions e.g. success. We define success as owning that BMW. Until we get that BMW we don’t feel content. Thus, we avoid being satisfied, we do not live a fulfilling life. Though as an individual we can, but the weird definition makes us estranged from many small things.”

Vada Pav

Vada Pav

He further shared an experience. One of his friends landed in India from the US (at about 12:00 AM or 2:00 AM). Next day 6:00 AM he was at Prof Mankad’s home, and asked to just accompany him. They drew to Karjat had some special Vadapav of that place and drove back to Mumbai.

Well, all this made me question few very basic things we generally overlook. We do not think much about basics of life, but still have some preconceived notion about those things. As Dr Mankad shared example of success, another example is beauty. I watched this video in my MBA Marketing class. Our definition of beauty is weird watch this <2 min ad of Dove, to understand how our perceptions are defined; at times created. Many girls want to be fair, those who have curly hair want straight and vice versa!

How often have we thought on these seemingly simple, stupid, strange yet serious questions. What is the meaning of Success (for me or you)? Does our definition of success change over time? what is the purpose of life? Why are we studying (at least when in college)? How will I/you know when I/you reach the target (a 100,000 INR or 10,00,00,000 INR), the goal is always a moving one! What is the benchmark? I think we need to just pause at times, and think how we want to shape our life, what is important for ourselves at least that instance, isn’t it? I think that is what enlightened masters call “living in present”

Related – 1. Why are you doing what are you doing? 2. What more you need? 3. Entanglement of a langot 4. Race – never ending

Race – never ending
Why are you doing what are you doing?
Why are you doing what are you doing?

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Big data – lesson on spirituality

14 Monday Oct 2013

Posted by KRD Pravin in Buddha, Business, Business to Buddha

≈ 5 Comments

Tags

Big data, Business, Data Mining, Databases, Kung Fu Panda, Manmohan singh, marketing, Master Oogway, Narendra Modi, Perceptions, Real-time data, spirituality, The Buddha

I was talking to my MD – Dr Vivek Damle. I said, Big data is “relevant information provider” for real time. One cannot rely on old data generated by a person, say in 2010, for marketing strategy (I am writing this blog in 4th Quarter of 2013). The discussion went on a very strange yet lovely tangent, Dr Damle said – “… so big data would take us on the road of spirituality, is it? I mean to say – like suggesting us to live in the present!”

I was impressed with this thought. So here comes the lesson learnt from spirituality and applied to the Big Data and vice versa.

Big-dataBig data is all about volume, variety and velocity… so data generate say 2 yrs back is likely to be irrelevant for today’s marketing campaign. In coming days or say months – all analytics would move to the real time e.g. at the moment of truth. Spirituality teaches us this very simple lesson (difficult to apply in real life though) – “live in the present moment”. As Master Oogway says in The Kung Fu Panda – Yesterday Is History, Tomorrow Is a Mystery, but Today Is a Gift. That Is Why It Is Called the Present.

I was thinking – is technology forcing us today to spiritual concepts? Or unknowingly are we moving towards concepts of spirituality through technology?

Big data can help identify a persons choices and predict his or her future course of action… but what in case of older data? That data would have lesser significance. Take an example in India, Narendra Modi (PM candidate in India from Opposition Party – BJP) for someone was communal few years back now is a hope, why? because perceptions changed. Vice versa for Dr Man Mohan Singh (PM of India). Old data less relevance. If I talk about my owns example of last month – I was searching for rental apartment, not now. The data I created while searching for a rental apartment last month is irrelevant now. The marketing campaigns will be more real time e.g. the present not based on “Historical” data.

Earlier in my professional engagement as a marketing analytics consultant, we made a predictive model. The client executed the recommendation more than 8 months later. result – failed. no one wanted to take the blame. That’s what is the case is in a fast moving world.

Live in the present.

For Business people – try to be more real-time data based decision makers.

Image source – http://www.greenbookblog.org/2012/03/21/big-data-opportunity-or-threat-for-market-research/

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