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Just imagine, there are only humans on the planet earth! I think that was what happened to the Dinosaurs. Perhaps they started killing other dinosaurs just to capture more land – territory – for their survival. They tried to prove their superiority and eventually got over powered by the universe with some meteoroid. Whatever the reality of dinosaurs was, try to see if there seems to be an analogy.

We humans are almost doing what dinosaurs did. They were the kings of the planet, they tried to capture as much land from other species as well as their own species e.g. other dinosaurs. We are one step ahead – we are eating in the mind-share also.

Wikipedia definition of mind-share – When people think of examples of a product type or category, they usually think of a limited number of brands. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example – in India Colgate is Toothpaste, Maggi is instant noodle more recent across the world, searching something on net is – Google it!

The mind-share in larger terms happens to be in many forms – Forbes creates a list of most rich, powerful, etc etc list. Recently, Economic Times published a list of 100 most power CEOs (business people) of India. Product or service as example given above, religion creates another different type of mind-share. But effectively, the problem with this kind of mind-share is – a complex of superiority. My brand is better, my religion is better, my company is better and I am most powerful etc.

Here is another short video from the movie Instinct staring Anthony Hopkins and Cuba Gooding Jr. This is in continuation of the previous blog – We the takers!


Here, Dr Powell ( character of Hopkins) says something interesting (source – script) –

…We have only one thing to give up – our dominion. We don’t own the world. We’re not kings here, not gods. Can we give that up?

Too precious!

all that control? Too tempting, being a god?

Dominion - source- http://eremozoic.files.wordpress.com/2013/04/ego-eco.jpg

Actually, at times I feel that physical ownership can be given and taken easily. You own land and sell it to someone else, now the owner is changed. Tougher is mental ownership. I am a born Hindu, for me Hinduism becomes most sacred religion because I was taught this. Think of a Muslim or Christan child he was taught the same. We fight more wars based on our religious belief rather than anything else. Though I am a born Hindu (actually a Lingayat who do not consider themselves as Hindus as such) but I think the method of giving up this dominion is Yoga, Meditation, Prayers (any religious prayer without superiority complex) or Service (check Sikhism & the Art of Living).

Why I put Yoga first because Patanjali has said first few very important steps to get rid of this mind problem. Why I specifically put Sikhism and Art of Living because I have seen Sikhs that way (go to a Gurudwara – the richest would be serving) and I have been involved with few service projects of Art of Living.

Thank you Vijay you made me watch Instinct.

Related blogs –

Illusion of control, Ego, Forbidden word, Evolution

When will we stop?, What more we need?, Cogito ergo sum

Dichotomy of happiness, Cause, What difference will it make?

Image source – http://eremozoic.files.wordpress.com/2013/04/ego-eco.jpg