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I have written about socialistic capitalism or capitalistic socialism. When I say that I simply mean that we would move our economies and businesses in a direction where there would be a balance. It would be a kind of middle path where enterprise would exist at the same time there would be a concern for the society and social development. Take an example of corporate social responsibility (CSR), however the word CSR would become more of a practice than a statement in annaul reports. The reason for the same would be – we are all connected. If I do not earn how would bank generate savings? If banks do not generate saving how would they offer loan and so on. In terms of Buddhism it is similar to interdependent coarising.

In more sophesticated words the tripple bottomline would be the corporate mantra in future enterprise. I thought of an example which could be the model for this concept of triple bottomline. I happen to read corporate philosophy of Sahara India Parivar – “Collective Materialism”. This company is very interesting and different – it calls itself a family and everyone is a worker first. According the the website of the company the philosophy of collective materialism is as follows –

“In any human relationship, it becomes imperative to take into consideration the materialistic aspect of life – we do so but by giving it second priority.

The first priority is given to emotional aspect and with perfect blending of materialism with emotionalism results in continuous collective growth for collective sharing and caring, that gives an impetus to our philosophy.”

On a lighter note collective materialism is not what Government of India doing – filling pockets of few select few (so it is collective and materialism both) Sahara shree – Subrato Roy – deservers the credit for this philosophy.

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