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I was thinking about the change happening around us on a daily basis. On a lighter side – roads of Mumbai with so many potholes. Well, on a serious note the economic situation in USA, changing thought process of middle class Indian etc etc. Keeping so many thought aside and together what I was thinking to write is about the middle path suggested by the Buddha.

I believe the challenge economies are facing and have faced are because of their lopsided strong stance. USSR failed (various reasons) one reason was strong rooted socialism. USA is facing great challenges one reason – blind faith in capitalism. I see the good part of Indian economy is balance between socialism and capitalism e.g. public private partnership. The message I see is – there has to be a balance. The balance is needed on various fronts such as the one I suggested earlier e.g. controlled aggression in earlier blog on Balancing Act.

When I think about following the middle path, I see many avenues for the same in our daily life, in our profession. Think of emotion and logic there has to be a balance. If one is too passionate about something, it may turn into obsession which may be harmful. There is a thin line difference between being a Courageous person and being a foolhardy. Balance between work and life. There are various personality type that need balancing.

Further, I thought about Prof Lopez and my class of Marketing and his advise to me. I realized – what is required is an accountability when any Marketing activity is pursued. I heard someone saying that Marketing is a bottomless pit. Now – and in the future – there would be a great demand and pressure on Marketing departments for controlling the expenses and achieving the results e.g. Return On Marketing Investments (ROMI). This would require a balance between Marketing analytics and creativity. Message should be conveyed creatively yet keeping the returns expected and doing a first hand analytical research on the ROMI.

Net net, we have to follow or learn to follow the middle path – economies, Governments, businesses, society and individuals. Isn’t it?

Related blogs – Irony! Balancing Act and Cause…