Have you heard this saying before?
This is the second blog in the series of … wait for it… (updated on Jan 2013) Connecting the dots – innovation
Why Amar Chitra Katha? Because it relates to me on two levels. One on Business and the other the Buddha… As an innovation consultant I observed that innovative ideas not necessarily become successful revenue source. There could be many reasons for the same. One most important point for constant innovation and healthy top/bottom line is understanding the customer, understanding their overt and covert needs. That is what Uncle Pai could do with the concept of Amar Chitra Katha. No doubt he had a noble cause at the center. However, he also knew the need gap and could fulfill the same. So effectively, he was one who could understand the consumer insight and voice of the customer.
I loved reading the comic and magazines by him and I was unfortunate that even though I lived in Dadar for a long time I could never meet him and when I heard about his sad demise I was not in India.
Part two of Amar Chitra Katha is the Buddha. Again reiterating the fact that when I say “the Buddha” I do not restrict myself to the Buddha only. This relates to every possible concept which connects us more on a higher plane above our made so called ‘religion’. Amar Chitra Katha was born for all round development of kids. Read any story it would be either for knowledge, imparting some lesson or last but not the least to develop the habit of reading. Uncle Pai took this root as an obvious path – stories are easy to remember, kids (at least that time – 60s-70s) used to hear stories (Dada Dadi ki kahaniya) – when Jatak tales were used by the Buddha why reinvent the wheel?