app dipo bhava, Be a light unto yourself, Finger is not the moon, integrated marketing communication, Prof Boman Moradian, Prof Harkant Mankad, Prof Ram Kumar, Prof Sohan Shah, Professor Tomas Lopez, rituals, systems, teacher, The Buddha, The finger is not the moon
(A correction, in the title ‘I’ stands for ‘the teachers’ and ‘you’ stands for me or ‘the students’.)
I have had privilege of meeting Prof Mankad recently, it is always a pleasant experience meeting him. I realized he always has something very meaningful to share and his opinion are always very well thought off, I have a lot to learn from him. While talking to him I realized that many good teachers have given a message – ‘I will only show you the path; YOU have to walk through the road.’ When the Buddha told the story ‘Finger is not the moon’ the message was –
1. Do not stick to the finger e.g. me, because this (finger) is only a way to show you the path
2. Get directions and pave your path. It was a message for Ananda – app dipo bhava (in Pali language) Meaning ‘Be a light unto yourself’ when you are done with identification of path
3. Walk through the path
Prof. Mankad taught us Macroeconomics, gave us an Financial Times in the exam to write about any current affair why? To make us start reading FT. Prof Moradian made a statement in a class ‘I will only show you the path, you have to walk through it’ (which is the title of the blog). Prof. Lopez gave us inputs on life beyond books and ‘learn to see’, e.g. did you go to Vivocity (a mall in Singapore)? Did you see this or that? What can you infer from that? Prof Ram Kumar gave us assignments wherein we had to go to market and see the performances of brands on ground. Prof Sohan Shah, gave us sleepless nights (believe me we all enjoyed the grind) while giving us assignments on marketing communication, I am pretty sure that each student of the class (perhaps some non marketing students too Ankit Jain and Rahul Krishnan) can independently workout a plan on integrated marketing communication. They have showed us the path, its our responsibility to walk through the road.
*What I understand is the Buddha was not in favor of a religion; even it happened in case of many more spiritual masters. Why? Because as time passes the directions become rituals, systems you see! When rituals become the ONLY path to be followed it creates conflicts in individuals mind and actions. Therefore the best thing is – to learn the lessons critically and walk through the road towards the goal keeping lessons in mind rather than the literal content of the message.
I thought to write about four noble truths and eight fold path, then I asked myself, does it make sense to connect everything of Buddhism to Business or literal Buddhism to Business? Is not it important to concentrate on messages and see whether it fits in the business context?
* Apologies, if I hurt someone’s belief, though I didn’t intend to do anything like that.