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I was wondering about evolution – how, what and when? I asked myself a question – when do we call something has evolved? The answer which came to my mind was –well, when the whole category of the group (species) grows from something old to new, that time we call this movement as evolution.

If only one entity of a taxonomic group evolves – we may call development as an anomaly. Therefore, an evolution relates to the whole group. Here, it is worth considering that evolution relates to whole group not one entity in a group. We say that whole mobile industry has evolved. This evolution, for example, has been two-level evolution, first, handsets and second, services.

What point I am making is, the growth in any aspect of a category happens supporting the growth in other related category as well. An ecosystem of the surrounding evolves with evolution of one category. The Buddha said once – whole humanity and the world has enlightened the day I was enlightened. This statement is a very subtle statement, which means a different thing for a different type of category.
Let us take another example, of sports. First 100 m sprint world record was of 11.6 sec in 1896, current world record stands at 9.58 sec. The whole concept of competition has evolved for 100 m sprint. The product, the arena and the processes e.g. shoes, tracks, clothes, coaches and techniques etc. Technology which was not related to sports earlier has now been very efficiently used to track who is the winner by the photo finish technique. Well, let’s see the business side of this – did Nike exist in 1896? Did Puma exist in 1896? No!

Effectively, whole ecosystem has evolved in this example. This happens everywhere. In last century many industries have come into existence and many have grown from where those were 100 years back.

In nutshell, evolution relates to the whole group of a taxonomy. Additionally, everything evolves and the evolution of one particular product results in evolution of all associated services or products.